Nissan revolutionizes car buying with augmented reality in the Middle East

In a step to revolutionize the car buying experience in the Middle East, automotive giant Nissan has announced the launch of its web-based Augmented Reality (AR) experience. Customers can easily access the experience on mobiles and tablets without having to download an app and choose to visualize the product in a silo or within a background of their choosing.

Currently available for the Nissan Patrol, and soon with four more models (all-new Nissan Sunny, X-Trail, Kicks, and Altima), the Augmented Reality experience enables users to view the cars and select exterior colors based on their preference, while also reading more about the car’s key features via 6 interactive hotspots at different locations on the car.

Thierry Sabbagh, Managing Director, Nissan Middle East said: “At Nissan, we are committed to providing the best customer-centric solutions – whether in-store or digitally. With our new AR experience, customers can now engage with our products in an entirely unique and efficient way, so they can make informed vehicle purchase decisions without even leaving their homes. We are proud to bring this addition to our Shop@Home offering, to provide a truly connected auto retail experience for prospective car buyers in the region.”

Nissan’s Shop@Home suite of digital and remote services on its website has been created to transform the customer experience by bringing Nissan’s showrooms directly to people’s homes. This includes a virtual showroom, home test drives and car maintenance services, and video call assistance, amongst others.