Nissan declares changes in senior management across MENA region


Nissan Motor Company announced changes to its senior leadership team with the appointments of Joni Paiva and Thierry Sabbagh, joining its Middle East office in Dubai, UAE. Joni Paiva takes on the role of Regional Vice President, Marketing and Sales for Africa, Middle East and India, while Thierry Sabbagh joins as Managing Director of Nissan Middle East.

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Joni Paiva

Joni Paiva has over 20 years of collective experience within the Renault-Nissan Alliance, most recently in Nissan Canada as President overseeing Nissan operations including Sales and Marketing, Finance, Dealer Network, Product and Corporate Planning, Aftersales and the Captive Sales finance company.

Peyman Kargar, Senior Vice President of Nissan Motor Co., Ltd., Chairman of the Management Committee for Africa, Middle East, and India, commented, “Nissan aims to double its presence in Africa, the Middle East and India over the course of our midterm plan to 2022. We are pleased to welcome Joni from Nissan Canada to the region to lead our regional AMI business, and congratulate Thierry on his new role within the organization to lead our Middle East operations. They both bring vast knowledge of the automotive industry with a commendable track record of success.”

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Thierry Sabbagh

Thierry Sabbagh brings more than 15 years of experience in the automotive industry in the Middle East. Having previously been the Sales Director at Nissan Middle East, he joined Nissan from Ford Middle East, where he led the subsidiary as Managing Director.


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