Lamborghini launches Veneno Roadster

UAE is all about being outrageous. Check this - the launch of Lamborghini Veneno Roadster – on the Italian Navy’s aircraft carrier.

"We are honored that Lamborghini was chosen to represent the Italian car industry in the UAE, as a perfect example of iconic Italian super sports cars, and that we have the opportunity to show the Veneno Roadster for the first time in Abu Dhabi, said Lamborghini chief Stephan Winkelmann. "Lamborghini has an extremely strong following in the region for its super sports cars, with the Middle East one of our largest markets in the world."

The ship was docked in Mina Zayed Port in Abu Dhabi to showcase Italian products and Lamborghini was chosen as the representative of the automotive sector. It is an effective way of displaying the hypercar as they are bound to find buyers from this region for the 9 examples being made – each costing more than 4 million dollars.