Jaguar Land Rover offers a slew of ice adventures on the Arctic Circle

Television commercials and films aren’t the only ways to demonstrate the capabilities of machines. Jaguar Land Rover has come up with slew of hubbub-laden adventures on the Arctic surface with the best of its product range. They seek to provide frolic in abundance to its customers through such unique and goosebump generating adventures and depict the extreme potential of its vehicles. 

The JLR Ice Academy offers a range of 5 event days with the events being held at Arjeplog in Sweden. To make sure the participants have an unforgettable experience drifting, scudding through the lanes and focussing hard to maintain traction on the road, 4 extremely powerful cars comprising of the F-Type, F-PACE, Land Rover Defender and the Velar will be there for the customers to dabble with. 

Depending on the customer’s need and level, he can choose one from 5 varied experiences offering everything from those wanting just a preliminary experience to those exemplary examples looking to enhance their driving skills further. Customers also get to choose between 2, 3 and 4-night trips and they will be accompanied by a consummate professional who will guide them to become proficient with this skill.

Such is the reputation of this event that it has been acclaimed and recommended by several Bollywood biggies.

Phil Jones, Ice Academy Lead Instructor, said: “Everything about the Jaguar Land Rover Ice Academy will take your breath away – from the power of the Jaguar F-Type and the all-terrain capability of the Land Rover Defender to the spectacular Arctic landscape. Whichever ice drive you choose, you'll be honing your winter driving skills in the most exciting way imaginable.”

In case you prefer something relatively mild but equally involving, there’s also an Ice Drive Lite which offers an entire day worth of two-night trip with either a Jaguar F-Pace or a Land Rover Defender. There’s a leash of tracks available namely, The Circle, Handling Circuit 1 and the Slalom. 

One gets to choose from among a three-day weekend or four-day midweek experience. The Ice Drive itinerary includes two days driving on the ice, plus a ‘hot lap’ passenger ride with an instructor in an F-Type.

To give the consumers insights into the engineering that goes behind making the cars to withstand intense heat, a complimentary visit to the Jaguar Land Rover Cold-Climate Test Centre is offered. 

In addition to the main activities, auxiliary sports attractions such as a visit to the biting cold Arctic circle, sled tours and snowmobile safaris are also a part of the package. 

It’s important to have a good accommodation after days and nights of such activities meant for the intrepid explorers. Hence, the event offers accommodation at the Hotel Silverhatten with captivating picturesque of mountains and lakes. 

Such amazing is the attention to detail that there’s a program by the name plus-one itinerary that gives one’s non-driving companion an opportunity to relish the Arctic activities so that boredom never catches the person. 

On the whole, this one of its kind experience is very unique as there is a dearth of brands offering such extreme experiments which are challenging, fun, rewarding and which hones everyone’s skills to become a better driver. The fact that it pampers by offering luxurious suites at the same time while not being ignorant of COVID-19 yardsticks makes it an experience that would be risible afterwards.