Ineos Automotive announces MENA retailers announced for much awaited Grenadier


If you’re one of the few people who pre-booked the Ineos Grenadier, dubbed by many as the spiritual successor to the original Land Rover Defender, then this news will be a treat for you. Ineos Automotive has announced its first few retailers in the MENA region. The currently confirmed retailers are - Adamas Motors in Bahrain, MHD ACERE - Mohsin Haider Darwish LLC in Oman, Al Babtain in Kuwait and Adamas Motors and SMG Engineering Automotive Co. in UAE and Egypt, respectively. Ineos will be confirming additional retail partners across the MENA region - including Morocco and Saudi Arabia - in due course of time.

But that’s not all because Ineos Automotive has pledged to have a network of 200 sales and service sites for the Grenadier in over 50 countries by the end of 2022. Among the sales and service sites Ineos aims to establish dealer groups, 4X4 specialists and agricultural equipment dealers.

Between now and October when the first customers deliveries will start, Ineos will now put all their work into supporting their retail partners and conducting training programmes for the sales agents and workshop technicians. Pricing and technical specifications for the Grenadier in the MENA region will be announced soon.

"We have worked tirelessly for over a year to find retail partners across the MENA region that share our enthusiasm and excitement for the Grenadier," said Gary Pearson, Head of UK and MENA for INEOS Automotive. "The partners we have selected understand 4X4 users and their requirements and have proven track records in the delivery of exceptional customer service. Together, we look forward to providing Grenadier customers with the advice, guidance and support they need and expect."

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