Honda Unveils 3 New Exciting Models in the Middle East Market via Online Webinar

Honda announced three new products for the Middle East and North Africa region through a Virtual Launch Event held on their YouTube channel and across their distributors’ social media channels. Products launched include the all-new 2021 Honda City, the refreshed and redesigned 2021 Honda Accord, and the brand new CBR600RR.  

Mr. Takayuki Yamashita - Director, Honda Motor Company, Africa and Middle East office kicked off the virtual event with his remarks on the region's challenges and Honda’s commitment- “I must say that on behalf of Honda Motor Company, we are extremely impressed and thankful with the way that this region has coped with Covid-19 which clearly shows the outstanding leadership and guidance provided by the heads of the respective states in Africa and Middle East region. Even in these tough times, all our associates have come together to provide our customers with new joys and refreshed products. A reiteration of Honda Motor Company’s commitment towards this region. I am confident that with the launch of these new products and the love and affection that our customers have shown to us, we will get through these tough times.”

While Mr. Anup Ravindranath, Senior General Manager, Honda Automobiles, Honda Motor Co.(Africa and Middle East Office) spoke about the New Brand Direction for this region - “For the next few years, ADVANCED & SPORTY”  brand direction will be set for Honda in this region. For us at Honda, Advanced and Sporty is not just the driving performance and technology, it needs to stimulate our senses, it’s how it makes us feel when sitting inside and the sense of freedom. These values are what shapes Honda. For Honda “Advanced” is the wonder and excitement that arises from Honda’s innovative ideas, technology, and ingenuity. It does not have to be technological WOW but something that brings joy to our customers. Our “Sport” is about encapsulating the customer’s enthusiasm for a human-centered approach. Sporty at Honda means much more than the feature or performance of the products. Our focus is on bringing driving and ownership pleasure by adopting human-centered Engineering. We are really excited today to launch the all New City, the refreshed Accord, and the CBR600 RR and CBR Fireblade models through this virtual event.”

Raj Johal, Senior Manager, Honda Motor Co. (Africa and Middle East Office) went on to introduce each of the products starting with the CBR600RR with a glimpse into the CBR1000RR. Here he highlighted how the CBR600RR and CBR1000RR inherited the RCV213 MotoGP machine, the various enhancements to the exterior of the bike making it Moto GP aerodynamic, the improved suspension, rider controls, and many advanced technologies found on the motorbikes.

As for the refreshed 2021 Honda Accord, it now boasts updated styling and technological advancements with the introduction of new safety features and a sporty new exterior color, together with styling changes.

Finally, the all-new 2021 Honda City comes in 4 grades including a Sport variant for the first time. The City is the longest and the widest sedan in its segment and offers an eye-catching design, unmatched comfort, advanced safety, with class-leading fuel economy together with segment-leading features such as rear a/c vents and advanced connectivity.