It is a given that a great vehicle and great road make the perfect couple but what makes a great automobile is great components which ensure a vehicle’s longevity and tenacity to absorb all the road and weather imperfections without breaking a sweat. A major contribution is provided by the oil and lubricant which prevent the parts from abrasion and help the vehicle function smoothly.
One brand trusted by not only the masses, but even motorsport legends and aviation industry personnels is the British icon, Duckhams which has recently made its debut in Dubai through appointing Emirates for Universal Tyres LLC, a subsidiary of Abdulla Al Masaood and Sons Group as its official distributor in UAE. The brand has been around providing cutting-edge technology and efficient solutions to its customers globally since 1899.
A strong sense of heritage is backed by the Duckhams brand which pioneered engineering over a plethora of industries entailing aviation and was actively involved in breaking land speed records and fostering motorsport as well.
They are proud of their strong presence in the lubricant industry with several eminent race car and bike champions making use of their products for their vehicles to win racing championships.
Jabir Sheth, Duckhams Chairperson asserts, “The Duckhams team is extremely excited to launch our iconic British brand in the UAE market. We intend to create a future as glorious as our past and the launch in the UAE will be an important milestone in that journey. Our Regional Office in Dubai is looking forward to propelling the brand in the Middle East region with this exciting launch.”
The brand looks forward to establishing a strong footprint in the UAE through associating itself with several OEMs and being the brand partner for Motorsport events, Rally and Motorbike Racing and sponsoring other such automotive events.
Mr. Sheth further added on the occasion that Emirates for Universal Tyres LLC is the ideal partner to sell Duckhams products with a big enough customer base and marketing prowess which will help in their mutual growth.
K.R. Venkataraman, Global CEO, Duckhams said, “Despite being absent from the market for a while, our data shows time and again that Duckhams is still one of the most recognised lubricant brands amongst automotive consumers and trade professionals in many markets. We keep advancing our technology as it is our legacy. Our products are a testament to our respect for sustainability and our mission to keep the world moving. Emirates for Universal Tyres, part of Abdulla Al Masaood and Sons Group will be our exclusive distributor for UAE. We are impressed by their commitment to Duckhams; together, we hope to achieve a strong position in the Middle East in automotive lubricants."
Shaun Smith, General Manager, Emirates for Universal Tyres LLC says, “We are both, honoured and excited to have the responsibility for Duckhams. The iconic brand is well respected and loved by the automotive industry. Duckhams is here to drive innovation and that fits perfectly with our strategic plans — we are inspired by their values and aspirations and look forward to the journey ahead.”
Duckhams supplies a wide gamut of oil and lubricants for various classes of vehicles and types of engines to suit its customer’s needs and providing that which optimally fits the vehicle. Some of its latest offerings include the QXR 5W-30 RN oil for petrol and diesel engines, Classic Q 10W-40 specially recommended for turbocharged engines and Hypoid S 75W-90 GL-5 for some modern five and six-speed transmissions.
With the foray of this brand, the consumer is likely to get spoilt for choice with so many products tailor-made for him and of an impeccable quality.