Bugatti’s bespoke division reveals three stunning Chirons for UAE customers

Back in 2021, Bugatti launched its bespoke personalisation division - Sur Mesure. Basically Sur Mesure is what Ad Personam is for Lamborghini and what Mulliner is for Bentley. 

Now, the division has rolled out three stunning Bugatti Chirons destined for their new homes in the UAE. The three one-of-a-kind models are: two Chiron Super Sports and one Chiron Pur Sport. The Super Sport is the hardcore version of the already world’s fastest car while the other is the grand touring version of the Chiron. 

The first Super Sport has a California Blue base with light-sculpted lines in a vibrant orange hue colour named Arancia Mira. The engine lettering is bespoke and the hypercar also features magnesium wheels and engine bay lettering. At the owner’s request, this special Super Sport features the number 38 on its horseshoe grill. The cabin also has the Arancia Mira theme.

Moving on to the Pur Sport, which also has a blue base overlaid in the Vagues de Lumière style with a lighter paint of the same colour family. Each end plate on the rear wing bears the French flag with the grille on this one bearing the number 9.

The second Super Sport has a Matt Blue Royal Carbon exterior but it’s the interior where Sur Mesure has worked its magic with a split seat setup with two-tone seats having reversed colours. The driver's seat sports Light Blue Sport colour with the passenger seat featuring Beluga Black.

Painting all these three examples took weeks but the final product is just gorgeous. All these three have arrived in the UAE and Sur Mesure further claims that its imagination will not stop at these three. The division will allow “customers to personalise their new Bugatti in any way they want”.

“Luxury can be an indication of how one thinks, feels, or expresses one’s emotions. As a result, we are delighted to announce that the Sur Mesure feature is now available for our customers in the UAE exclusively at Al Habtoor Motors. From colours that could be as simple as black and white to a complex combination of orange and turquoise, each car is a representation of individual style, taste and personality and inspires joy and confidence beyond mere monetary value,” said Sultan Al Habtoor, President, Al Habtoor Motors.