2016 sees the BMW Group celebrate its anniversary under the motto THE NEXT 100 YEARS. “At the BMW Group, we are always on a quest for the best solution. It’s part of our DNA,” said Harald Krüger, Chairman of the Board of Management of BMW AG, at the Centenary Event in Munich on Monday. “It’s also the spirit of our collaborations, a recurring theme that permeates our corporate and leadership culture.”
So what lies ahead for BMW? To answer this question, BMW mentioned current gen technology when the world is on the verge of realizing automated driving; in the not-too-distant future the majority of cars will probably be completely self-driving and travel the streets of cities inhabited by far more people than today.
Here’s presenting the BMW Vision Next 100 – a sports-sedan designed for the future because BMW believes in sports-sedans as its core strength. However, this car can switch into different characters at the power of a switch. In other words, driver-vehicle interactions are managed by Alive Geometry; Boost and Ease modes offer a choice of driver-controlled or vehicle-controlled operations, and the interior of the vehicle changes to suit the mode of travel. In Boost, the entire vehicle focuses on the driver, offering the support needed to maximise the driving experience – for instance by indicating the ideal driving line, steering point and speed. Ease mode sees the interior transform: the steering wheel and centre console retract; the headrests turn to the side, and the seats and door trim merge to form a single unit so that the driver and front-seat passenger can turn towards each other.
“If, as a designer, you are able to imagine something, there’s a good chance it could one day become reality,” said Adrian van Hooydonk, Head of BMW Group Design. “So our objective with the BMW VISION NEXT 100 was to develop a future scenario that people would engage with.”