The most important aspect of any company is its offerings. They market themselves and a potent product will easily sell no matter how scathing the fray gets. However, an indispensable aspect is customer convenience and indulgence which does that much more to persuade them to buy a brand’s products over others. Over the years, several brands have chosen strategic locations, digitization facilities in showrooms to enquire and sample products, lounge facility to pamper him with a surreal experience et al. Following this trend, distributors have willfully and jovially took over to this trend in the Middle East region as well which is home to some of the most scrumptious and majestic locations and is endowed with resources that can be exploited to treat customer like a king.
Expanding its presence through this route is Al Masaood Automobiles, the certified distributor of Nissan vehicles in Abu Dhabi, Al Ain and the Western region. It has erected a new pop-up facility in the beautiful Al Hudayriyat island of Abu Dhabi, an 8X10 metre facility to market and sell Nissan cars. It seeks to provide an idiosyncratic change for its customers with the backdrop of an island, green landscape and great weather along with other attractive features inside the showroom.
These include a digital screen setup across the showroom using which customers won’t have to wait for a human teller but can book their preferred vehicle or schedule a test drive with them. It expedites the process of experiencing and buying a car. Al Masaood Automobiles has also extended its working hours and will operate from 3 pm to 10 pm on all days of the week.
Bachir Gemayel, General Manager, Sales - Nissan, Al Masaood Automobiles, said: “The pop-up showroom is part of the expansion drive of Al Masaood Automobiles and Nissan Abu Dhabi to better connect with and reach more customers. This also reflects our strategic effort to bring the Nissan brand closer to the Abu Dhabi community, with Hudayriyat island being one of the most vibrant and popular locations in the capital. Furthermore, it is our response to the changing times and emerging customer trends that call for new, exciting and convenient retail formats. Every little detail of the showroom is meant to deliver a delightful customer experience, as we assist them in selecting the most suitable vehicle for their needs.”
Its lounge facilities are surely to entice its customers. In the era of large-scale digitization, such measures are of utmost significance and one-time investment will aid in increasing the sales of the brands. Nissan has given a perfect shot in the arm by installing this pop-up facility at Al Hudayriyat island as it extends its arms to welcome and serve a wider audience. Word of Mouth marketing of such facilities is really high and generally captures a wide range of audience in a stint. This might work well for Al Masaood Automobiles in its endeavour to expand its presence in the region.
Models such as Sunny, X-Trail, Altima, Maxima and the Patrol are among those which sell like hot cakes in the region. With the inclusion of such state of the art facility having digitization imbued in its business and a wonderful background it is home to, it’s a great way of expanding presence in the market. It is expected that other brands might adopt a similar strategy to sell their cars in ginormous numbers.