Al Habtoor Motors Unveils Redesigned Mitsubishi Showroom in UAE
ByAhmad Rashad Al Zeer·
2 min read
Al Habtoor Motors, Mitsubishi's official dealer in the United Arab Emirates, has debuted a fully renovated showroom on Sheikh Zayed Road. According to Mitsubishi Motors Corporation's (MMC) Dealer Visual Identity Program, this 21,000 square foot state-of-the-art showroom will provide a high-end retail atmosphere.
The showroom has a "Dynamic Slope" to produce a strong, dynamic image that will draw clients in and reflect MMC's corporate and visual identity. The main color scheme consists of warm, muted colors with accents of black, grey, and red.
The showroom, which is close to the Oasis Mall and the Metro Station and has the most modern technology and digital tools, offers simple access to the Al Quoz industrial region. Moreover, it has a relaxing lounge space and a kids' play area.
A service center with an express service area and a Genuine Parts outlet is also located in the showroom complex. On-site car leasing options are also available to customers who leave their vehicles for repair. With over 1300 vehicles passing through each month, the Service Center receives the most traffic in the entire network.
The new corporate brand for Mitsubishi Motors Corporation (MMC) is built around the statement "Drive Your Ambition," and the Dealer Visual Identity Program seeks to maintain a consistent and cohesive brand identity across all customer touchpoints.
"We are proud to announce the opening of our brand-new showroom in the city's heart!” said Mr. Karim Adnan Maksoud, Managing Director of Al Habtoor Motors. “Our design reflects our new Corporate and Visual Identity, featuring a signature element: the 'Dynamic Slope'. This presents a strong, energetic image of our brand. We have also designed the showroom to provide an unbeatable customer experience and to ensure that our cars are the stars of the showroom,"
The showroom was launched by Mr. Ahmed Khalaf Al Habtoor, CEO, Al Habtoor Motors and Mr. Masatsugu Kurahashi, Division General Manager, Europe & Middle East/Africa/South Asia Division, MMC in the presence of Mr. Takahiro Moteki, General Manager, Middle East Department, MMC and Mr. Yutaka Yano, President, Mitsubishi Motors Middle East and Africa.
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