Swaidan Trading Co. LLC wins another International Award from Peugeot

Dubai, November 22, 2012: Swaidan Trading Co. LLC has won another Peugeot award, this time at the Third Technical Advisor World Cup that took place in Paris in September 2012.

Swaidan Trading Co. LLC was represented by Mr Jishar Abdul, National Trainer, who was part of the Middle East team that won the 1st place in the competition. Other members of the winning Middle East team included representatives from Egypt, Lebanon and Jordan.

The Peugeot Technical Advisor World Cup is a major Peugeot After-Sales event designed to test the Technical ability and Diagnostic skill of Technical Advisors worldwide. This challenge included practical tests on various Peugeot vehicles, in addition to Theoretical tests on various aspects of Modern Automotive technology. This is a great achievement, as there were qualifying rounds and over 100 countries had entered.  

Key Peugeot executives present at the event included Mr Jean-Pierre Vieux, Manager of the International Service and Parts Sales Department, who congratulated the participants and expressed his admiration for their impressive expertise.

To celebrate the victory, a celebration for Mr Jishar Abdul was held at the Peugeot Rashidiya service center in Dubai, in the presence of Ms Laurence Thiard, International Manager Parts & Service and Mr Neeraj Mahajan, CEO, Al Naboodah Commercial Group LLC, among other key executives from Peugeot & Swaidan Trading Co. LLC.